Friday, January 20, 2006

 
Coming soon to televisions everywhere. “Here’s to beer” is soon to be the beer industry’s new slogan in response to declining market share. This February, we consumers, are going to be enlightened as to the “social value” of beer. That’s right, the “social value” of beer. I just can’t wait to hear August Busch interrupt some sporting event to explain the many ways beer contributes to our well-being. It has been said that no one has ever gone wrong underestimating the intelligence of “John Q Public”. Anheuser-Busch is about to test this theory.

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